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WoodWing knows that today's content publishers not only include magazines and newspapers, but also corporate communication offices, ad agencies, and online-only companies.

Regardless of industry, and regardless of size, all content producers follow a similar process of planning, creating, editing, and publishing. WoodWing serves customers all over the globe, as well as organizations from 8 to over 800.

Hovering over an orange element will display a more detailed explanation of the step. When available, clicking on an orange button will show a movie of the Enterprise publishing system in action with WoodWing's Evangelist, Victor Cardoso, in the driver's seat.

Process Map

Content Planning Click to see a video!
Content Planning typically takes place before a product is created. Managers or editors get together and plan what textual, graphic, audio or video materials to use and then make assignments. Sometimes a Page Planning application is also used in this step, which shows reserved space for advertising or editorial content.

Gather/Create Click to see a video!
The Gather/Create stage is where users gather content from external sources such as a website, Wire or Agency Feeds, Digital Asset Management Systems, Archives or RSS feeds or create the content themselves using applications like WoodWing's Content Station, Adobe InCopy, Photoshop, Illustrator, or Microsoft Office applications.

Select/Edit See the video at Gather/Create. The Select/Edit stage is where content managers choose which pieces of content to deliver to which mediums. This stage is also where editing of the content is performed.

Manage Click to see a video!
The Manage stage is where content supervisors can send content to the various mediums or watch the outputs as they are being assembled for final delivery.

Publish to social Click to see a video!
Publish to social is where content can be sent from Enterprise to various social platforms such as YouTube, Flickr, Facebook, and Twitter.

Publish to mobile Click to see a video! Publishing to a mobile delivery network like Netbiscuits is a breeze thanks to the modular and easily expandable architecture of WoodWing's Enterprise system.

Publish to web Click to see a video!
The Publish to Web stage is where Web content specialists deliver the pieces assembled and selected for output to the Web and post it online. WoodWing's Enterprise system is capable of managing content in conjunction with other Web Content Management Systems that have an open API, such as Drupal and Ez Publish. If a proprietary system is used, Enterprise can deliver industry standard XML.

Publish to e-mail Click to see a video!
With Enterprise's plug-in architecture, content can be published directly to an e-mail management tool such as Dialog's Tripolis system. Content can be published immediately to a contact list or assembled into newsletters.

Publish to print Click to see a video!
Publishing to print is where WoodWing started, and where other vendors strive to compete. WoodWing's Enterprise system is the best publishing platform for magazines, newspapers, book publishers, and corporate/ad agencies. Period.

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